The potential a distance r from a point charge Q is given by:
V = kQ/r
As with electric field, potential can be represented by a picture. We draw equipotential surfaces that connect points of the same potential, although in two dimensions these surfaces just look like lines.
For a 2-D representation of the equipotentials from a point charge, the equipotentials are circles centered on the charge. The difference in potential between neighboring equipotentials is constant, so the equipotentials get further apart as you go further from the charge. In 3-D the equipotentials are actually spherical shells.
Potential energy in a uniform field is U = qEd, so potential is:
V = U/q = Ed
d here is some distance moved parallel to the field, and is measured from some convenient reference point.
More important is the potential difference, which increases as you move in the opposite direction of the field:
ΔV = E Δd
Even more generally, ΔV = -E • Δr